TV is a great thing, isn’t it? Anyone who’s babysat a toddler for more than four hours knows the life saving value of Television. And there’s a great deal of high quality educational fare available for the little ones. I’m convinced my daughter learned to read early by watching Sesame Street and other shows. But as my daughter has grown into tweendom, the quality and range of educational TV shows has rapidly diminished. At the same time, her taste has turned a corner – “Jonas” and “Wizards of Waverly Place” are now in (way in), while “Arthur”, “Reading Rainbow” and “Nova” are out. Seemingly overnight, my daughter has acquired an addiction to the televised equivalent of junk food.
It was with this thought in mind that I recently received a letter from my cable provider (Comcast) telling me that our “expanded basic” cable service, which we’ve had for the past five years, is being phased out and going all digital. What this means in practical terms is that if I want to continue receiving the channels my daughter craves most, I need to upgrade to “Digital Expanded Basic” service, which requires a new set top box for each TV and yet another remote control.
Here are some choice excerpts:
“We at Comcast are enhancing our network…” – and by “enhancing” they mean, of course, taking away our existing service.
“…exclusively in digital format starting on the date listed below, to bring Washington the World of More” – the World of More what?
“You’ll also have access to over 10,000 On Demand titles…” – the real reason surfaces: it’s the World of More Money for Comcast.
The letter goes on to say that if you don’t take action soon, your existing service will disappear and, more urgently, you’ll miss out on the World of More.
My wife and I had already been comtemplating scaling back on our TV service. We’ve reached the conclusion that, when it comes to television, what my daughter really needs is the World of Less. And, amazingly enough, the World of Less is less expensive than the World of More. So it’s a win/win!
And, at no additional cost, we get a free subscription to the World of More Reading.